Big Brands Like Facebook, But They Don’t Like to Pay – Wall Street Journal

 Big Brands Like Facebook, But They Dont Like to Pay   Wall Street Journal
Big Brands Like Facebook, But They Don't Like to Pay
Wall Street Journal
Ad executives say spending money on online content often is more important than buying ads. Ford declined to give exact figures but said 49 online videos of Doug cost about the same to produce as three 30-second TV commercials. Ford recruited Paul Feig

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